Cluj-Napoca
Daisler Foundation
Daisler Association is a non-profit cultural organization based in Cluj-Napoca, Romania, established in 2016. Its mission is to empower communities through creative urban interventions, cultural innovation, and emotional well-being initiatives. The organization focuses on reclaiming public space, stimulating civic participation, and promoting mental health through accessible, community-driven projects.
Key Programs and Achievements:
Strada Potaissa – The Alternative Flower Market (since 2016):
A landmark initiative that revitalized a forgotten street in Cluj by transforming it into a pop-up flower market. It has become a model for urban placemaking, supporting local horticultural producers and drawing tens of thousands of visitors annually.
Lights On – Festival of Light Installations (since 2018): A cultural-urban light art festival that redefines public space after dark. It showcases large-scale light installations from international artists, promotes safe, inclusive nighttime exploration, and fosters dialogue on sustainability and urban identity. Lights On has grown into one of Romania’s most visible public art events, also leading international collaborations.
Blue Monday (since 2018): A campaign addressing mental health stigma in Romania by facilitating access to psychological counseling and emotional support. Since 2022, Blue Monday has expanded to include support groups for vulnerable populations (parents of children with disabilities, professionals facing burnout) and creative wellness initiatives. In 2025, the project evolves into Blue Monday – Teen Spirit, a pilot for adolescent support groups in suburban and rural contexts.